Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it.
Eye Tracking the User Experience--the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
Rosenfeld Media Eye tracking the user experience: a practical guide to research, paperback/aga bojko
