Fashion Promotion is an inspiring and practical guide to promoting a brand.
It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods.
Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.
From marketing, PR and collaboration to creating.
Bloomsbury Visual Arts Fashion promotion: building a brand through marketing and communication, paperback/gwyneth moore
