This is a one of a kind writing that teaches the reader the basics of how Federal Government contracts are won through corporate vision, marketing, and the proposal development process.
It is simple to read and prepares you to become a valued member of your firm's proposal development team.
For the reader to gain an understanding of what is included in my book, I have inserted the Table of Contents below: TABLE OF CONTENTS Section Title Page 1.
HOW IT ALL BEGINS 1.
1Marketing 1.
1Marketing Plan 1.
1Working Outside of the Box 1.
2BASIC EVENTS LEADING TO PROPOSAL DEVELOPMENT 1.
3The Bid/No-Bid Decision Procedure 1.
1Overview 1.
2The Desire to Bid and the Discipline Not to Bid 1.
2THE BID/NO-BID DECISION 2 THE BID DECISION IS REACHED 2.
1Readiness to Respond 3.
GETTING DOWN TO BUSINESS - THE REQUEST FOR PROPOSALS 3.
1The ABC's of the Request for Proposal 3.
2An Approach to Reading the Document 4.
PROPOSAL KICK-OFF 4.
1Let's Get Started 4.
2The Team 4.
1Business Development Manager 4.
2Capture Manager 4.
3Proposal Manager 4.
4Proposal Coordinator 4.
5Volume Leaders 4.
6Proposal Writers 4.
7Proposal Review Teams 5.
THE PROPOSAL DEVELOPMENT PROCESS 5.
1THE PROPOSAL SCHEDULE 5.
1Pre-RFP--Bid/No Bid Decision 5.
2Proposal Kickoff 5.
3Proposal Development 5.
4The Internal Review & Modification Process 5.
5Gold Team Executive Review 5.
6Proposal Submittal 6.
RFP DISTRIBUTION 7.
PROPOSAL OUTLINE AND CROSS- REFERENCE MATRIX 8.
STORYBOARDS 9.
THEMES 10.
DISCRIMINATORS AND OTHER ZINGERS 10.
1DISCRIMINATORS 10.
2AHA s 10.
3GHOST STORIES (or just GHOSTS) 11.
THE PROPOSAL - GETTING DOWN TO BUSINESS 11.
1Executive Summary 12.
TECHNICAL SECTION OR VOLUME 12.
1Writing Guidelines 12.
2Writing Samples 12.
3WIN THEMES AND DISCRIMINATORS 12.
1Example 1 12.
2Example 2 13.
SAMPLE PROPOSAL SECTIONS 13.
1Past Performance 13.
2TRANSITION PLAN - Fictitious Sample Proposal Section 13.
3On-Going Recruiting and Staffing 14.
A MANAGEMENT SECTION OR VOLUME 14.
1Program and Task Order Management 14.
1Program.
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Createspace Independent Publishing Platform Federal government proposal writing: learn federal proposal writing from ground zero, paperback/george w. brown
