With thousands of shops closing in Britain today, this is the story of a man who made a living by helping retailers open their places of work.
Roger Cox was a pioneer in shop siting and development in this country.
But when he realised that there were too many of them, he switched his career.
He became a freelance lecturer with the aim of showing that practical skills, allied with business theory, was the key to a students' career success.
In his book, Roger tells of his experiences in both retail firms and colleges, many of them comical and thought-provoking.
Alongside this, the main family pastime has been world-wide travel, much of it in America.
Above all, this is an entertaining read.