VictionaryVezi magazinul Libris- 3 stele, bazat pe 1 voturi
When it comes to building a brand, logo design is often one of the first few important steps in the creative journey.
With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually? A key branding element used by many of the biggest companies around the world, a logotype revolves around a company's name or initials and features typography as the main design approach.
From Type to Logo details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.
