A fresh, clarifying, and actionable perspective on two of the most misunderstood concepts in business: brand and culture .
Independently, brand and culture are powerful, unsung business drivers.
But, as author Denise Lee Yohn reveals, when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them (what she calls fusion) , you create new growth that isn't possible by simply cultivating one or the other alone.
Through detailed case.
| Business | Brand and culture |
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Nicholas Brealey Publishing Fusion: how integrating brand and culture powers the world's greatest companies, hardcover/denise lee yohn
