Claims advertising is nothing but a metaphysical hypothesis about the moral nature of things: objects aren't purely physical or economical entities.
Any object, regardless of its nature, can become a complex of possible happiness--not just an object of value, but a moral source of perfection for any one of us.
| Things | Objects arent purely physical or economical entities |
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Fordham University Press Goods. advertising, urban space, and the moral law of the image, hardback/emanuele coccia
