Increase the awareness of your customer's behavior to survive and excel within your industry.
One hundred years ago, the voice of the customer was easily and routinely heard by the shopkeeper.
In small towns, the shopkeeper knew everyone.
Today's world has gotten much bigger and much more complex.
No longer does the store owner personally know everyone who comes into the store.
Yet there are three important abilities technologies offer that make it possible to listen.
Technics Publications Hearing the voice of the customer, paperback/bill inmon
