Description Are you pulling your selling prices out of thin air? Do you call your competitors and pretend to be a customer to find out how much they charge.
and then charge the same thing? Get Real How Much Should I Charge? Shows you how to price your services so you'll make money-as much money as you want-on every job Forget what the market will bear To heck with the going rate Learn a super simple formula for creating a selling price.
Make sense of budgeting and sales forecasting.
Do what you love .
and make lots of money It's easy, it's fun .
it's basic accounting Praise for How Much Should I Charge? I've just finished your book.
Without a doubt, this was the best twenty bucks I've spent in years The information is worth a fortune.
I wish I had known some of this stuff five years ago, but like a lot of other contractors, I've learned the hard way.
-Jeff Swanson, Mr.
Rooter of Western NC Ellen Rohr's book is a must-read for anyone who is trying to make it in business today.
She writes what could be a dry-as-dust subject and makes it fascinating and fun.
The woman can write My only complaint is that I wish she had written it sooner.
-Dan Holohan, Holohan & Associates About the Author Ellen Rohr nearly sank her family business! Then, she learned how to energize a simple business plan and make lots of money! She is a columnist for lots of trade magazines - providing in the trenches insight that business owners can relate to.
As president of Benjamin Franklin Plumbing, a home service franchise company, Ellen helped the company grow from zero to $40 million in sales, 47 locations, in less than 2 years.
Ellen is the author of The Weekend Biz Plan, and three other books: The Bare Bones Biz Plan, Where Did the Money Go? and How Much Should I Charge?.
