If you can persuade a cat .
you can persuade anyone.
This is the essential guide to getting your way.
Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyonefrom colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries).
You'll learn to:Perfect your timinglearn exactly when to pounceGet your body language, tone and gesture just rightThink about what your opponent wantsalways offer a comfy lapLure them in by making them think they have the powerThe result? A happy, hopefully scratch-free, resolution.
'Jay Heinrichs knows a thing or two about arguing' The Times'A master rhetorician and persuasion guru' Salon'You got a bunch of logical engineers to inject pathosinto their arguments .
it works!' NASA engineer.
| To | Perfect your timinglearn exactly when to pounceget your body language tone and gesture just rightthink about what your opponent wantsalways offer a comfy laplure them in by making them think they have the powerthe result |
|---|
