Description How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.
With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media.
Fully updated for 2019, this 6th .
| Plan | From carrying out a marketing audit setting objectives and devising budgets to writing presenting and implementing the plan |
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Kogan Page How to write a marketing plan: define your strategy, plan effectively and reach your marketing goals, hardcover/john westwood
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