In May 2014, the mountaineer and scientist John All fell into a crevasse near Everest and took a series of videos as he struggled to climb out 70 feet of ice and snow with fifteen broken bones - including 6 cracked vertebrae, internal bleeding, a severely dislocated shoulder, and his face covered in blood.
The videos of him went viral and appeared in newscasts all over the world: CNN, BBC, Australia, Brazil, Israel, South Korea, Saudi Arabia, etc.
and every website imaginable - from People Magazine to National Geographic.
NPR called him a badass for science.