Between the 1930s and 1980s, American automotive design reached new heights, quietly staking out a place as an art form in its own right.
This innovative period saw the birth of concept cars whose appeal lay not so much with the power of their engines or the luxury of their added features, but in the sheer beauty and novelty of their overall design.
Automakers employed artists from outside the industry with the primary goal of creating bold new designs whose eye appeal would prove irresisti.