Description From treehouse dream to global brand, Tofurky's Founder and Chairman shares his story of selling millions of plant-based food products without selling out.
Success doesn't happen overnight.
Except for Seth Tibbott, to whom it does--but only after fifteen years of intrepid failure.
In Search of the Wild Tofurky tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2, 500 startup into a global brand and ushered in a plant-based foods renaissance along the way.
Tibbott took home a grand total of $31, 000 in his first nine years of striving to bring to the people a nearly unknown soy product--tempeh--he knew in his gut was revolutionarily tasty.
He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients.
Tibbott was never one to chase the money or try to fit in.
Instead, he built a business that fit him.
Thus Tibbott discovered the secret sauce ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices.
In Search of the Wild Tofurky proves that a good idea can change the world and make money, no matter the naysayers or the sometimes harsh twists and turns of the unconventional path.
Look no further for a delightfully unexpected $100 million story of hope and hustle.
In search of the wild tofurky: how a business misfit pioneered plant-based foods before they were cool, hardcover/seth tibbott
