Kogan Page Influencer marketing strategy: how to create successful influencer marketing, hardcover/gordon glenister

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Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist.

Influencer marketing can no longer be ignored.

Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing.

However, while the opportunities are vast, the very nature of.