2018 second edition with a new chapter on Gartner Inc's Magic Quadrant.
Valuable analyst and advisory firms like Gartner Inc and Forrester Research influence half of the world's spending on information and communications technology.
As a result, tens of thousands of analyst relations professionals are engaged in influencer marketing campaigns focussed on shifting those researchers and consultants impact on high-growth markets.
No-one has more expertise into the value of analysts and ad.
Folrose Influencer relations: insights on analyst value 2e: expanded second edition, paperback/duncan s. chapple
