Description Learn from the Best Great leaders of innovation know that creativity is not enough.
They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them.
It turns out that this quality--called innovation capital--is measurably more important for innovation than just being creative.
The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method).
Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas: How you can build a personal reputation for innovation What techniques you can use to amplify your innovation capital How you can garner attention for your ideas and projects and persuade audiences to support them What it means to provide visionary leadership and how you can achieve it Featuring interviews with the superstars of innovation--individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (Pepsi Co), and Shantanu Narayen (Adobe)--this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact.
About the Author Jeff Dyer is the Horace Beesley Distinguished Professor of Strategy at Brigham Young University's Marriott School and an adjunct professor at the Wharton School, University of Pennsylvania.
Dyer is a coauthor of The Innovator's DNA (with Hal Gregersen and Clayton M.
Christensen) and The Innovator's Method (with Nathan Furr).
He is widely published in Harvard Business Review, Forbes, and other business journals.
Nathan Furr is a strategy professor at INSEAD.
He is a coauthor of Leading Transformation (with Kyle Nel and Thomas Zoega Ramsoy) and The Innovator's Method (with Jeff Dyer) and has contributed numerous articles to Harvar.
| Ideas | How you can build a personal reputation for innovation |
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Harvard Business Review Press Innovation capital: how to compete--and win--like the worldas most innovative leaders, hardcover/jeff dyer
