Concentrates on how to create, execute and evolve a customer-centric strategy of any Internet-based management strategy in order to provide valuable customer experiences.
Presenting how enabling technologies are as important as ever, this book points out that there's a need to move to new levels in thinking and execution.
Publisher: IGI Global Author(s): Wendy Currie Illustration(s): illustrations Publication date: 2005 Dimensions: 263 x 184 x 24 Cover type: Hardback.
Publisher | Igi |
---|---|
Author(s) | Wendy |
Illustration(s) | Illustrations |
Publication date | 2005 |
Dimensions | 263 x 184 x 24 |
Cover type | Hardback |