Introduces a Strategic Design approach that aligns the overarching efforts of Branding, Enterprise Architecture, and Experience Design, and sets them on a common course to shape tomorrow's enterprises.
This book gives designers, entrepreneurs, innovators, and leaders a model and a comprehensive vocabulary for tackling such deep-rooted challenges.
Elsevier Science & Technology Intersection. how enterprise design bridges the gap between business, technology, and people, paperback/milan guenther
