Lioncrest Publishing Invisible marketing: a hidden tool for connecting with consumers through licensing, hardcover/jeff lotman

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Ask the CMO of any consumer packaged goods company and they'll tell you: their industry is extremely competitive.

When you're using the same tools to go after the same customers as your competitors, breaking away from the pack is a challenge.

Everyone is looking for an edge, and yet there's one area of marketing that remains largely unexplored.

In fact, according to Jeff Lotman , it's almost invisible.

What is this form of marketing with such untapped potenti.