Know What You're FOR details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known FOR? What are you known FOR? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
Zondervan Know what you're for. a growth strategy for work, an even better strategy for life, hardback/jeff henderson
