Your online presence matters more than ever in today's global workplace.
Professionals are logging-in to Linked In in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview.
Linked In For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the Linked In platform.
Long's book provides a comprehensive view of personal branding using Linked In's profile, content sharing, and thought leadership capabilities.
Additionally, Long has assembled a useful set of How To advice links that are available on a companion website.
The website provides many resource pages and links related to each chapter.
Linked In for Personal Branding: The Ultimate Guide is the ONLY Linked In book available that will do all of this for the reader: - Provide an integrated personal branding and Linked In strategy needed for today's professionals - in a Full Color book.
- Provide additional how to elements in a companion website so you can click over to see detailed instructions and keep updated.
- Provide dozens of examples and case studies from real Linked In users.
- Provide several personas and other prompts to help you write the best possible summary.
Linked In For Personal Branding will help you to: - Select and prioritize the best personal brand attributes for you, your career and business.
- Be considered for more strategic assignments and business opportunities.
- Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag.
- Consider all the ways you can demonstrate your personal brand -both offline and online- and how they work together.
- Be found online increase the likelihood of being contacted by recruiters and sales prospects.
- Select the most memorable words, images, skills, and links.
- Learn best practices for each profile section ( and also see real examples).
- Write the most strategic and impactfu.
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In book available that will do all of this for the reader | |
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