A recent study reports that 3 in 4 millennials are spending their money on experiences rather than things.
What does this radical shift in preference mean for our society? It means there is an increasing hunger for social connection, communal bonding, and social awareness.
Live LIVE is an intimate exploration of this hunger through appreciation of live music.
It is a call to intentionally engage with music and community, remain present in the vibrancy of the given experience, and tackle each experience as an opportunity, a purposeful adventure.
Inside this book you'll learn: How redefining and rebranding an experience creates new expectations How space for live music is defined beyond concert venues, corner bars, and festival grounds How to create an exciting environment that inspires genuine human connection Throughout the book, you will discover how to find and create spaces of your own to Live LIVE This book is for anyone that longs for a deeper musical experience than the mere production act.
Live LIVE is the starting place for anyone that has ever felt that music is place for deep purposeful socializing and community growth.
| Learn | How redefining and rebranding an experience creates new expectations |
|---|
New Degree Press Live live!: creating community in music experiences, paperback/katie o'connell
