Do we really need more consumer 'stuff'? While most everyone will answer 'No, ' we still see thousands of new products and services launched every day.
These compete for our attention with already inundated markets filled with existing products - in the midst of the most intense information flows in history.
Traditional adverts are not a cost-effective solution and like much more.
So how can you successfully catch consumers' interest?This book provides the answer.
It's all about adapting to the dem.
Procentforlaget Make me not me: product stories as sales driver and identity builder, paperback/deane golterman
