Modern romance is broken.
It's time to flip the script.
Apps have transformed dating from a mysterious adventure into a daily chore.
Young, single, college-educated women are sick and tired of competing for a shrinking supply of guys.
And marriage-material men, long expected to take the lead when it comes to asking women out, are suddenly balking at making the first move, fearing they'll come across as creepy or inappropriate.
Society is changing, which means it.