The fifth edition of Management and the Arts provides you with theory and practical applications from all arts management perspectives including planning, marketing, finance, economics, organization, staffing, and group dynamics.
Regardless of whether you are a manager in a theatre, museum, dance company, or opera, you will gain useful insights into strategic planning, organization, and integrated management theories.
Case studies, statistics, and real-world examples will allow you get a handle on all aspects of arts managements, from budgeting and fundraising, to e-marketing and social networking, to working effectively with boards and staff members.
Revised to reflect the latest thinking and trends in managing organizations and people, this fifth edition features class-tested questions in each chapter, which help you to integrate the material and develop ideas about how the situations and problems could have been handled.
Case studies focus on the challenges facing managers and organizations every day, and In the News quotes give you real-world examples of principles and theories.
About the Author William J.
Byrnes is a professor of Arts Administration at Southern Utah University in Cedar City, UT.
He regularly teaches graduate seminars and online in the areas of board relations and planning, fundraising, cultural economics, financial management, leadership, and organizational development.
He has extensive experience in higher education management and administration and has served in various leadership capacities at SUU, Florida State University, and Oberlin College.
He has managed and produced numerous events and productions in the performing arts over the last 40 years.
He has served on several boards including the Utah Shakespeare Festival and the ETSA Foundation.
He has lectured on arts management in America and in China, Japan, Singapore, Germany, Serbia, and Italy.
He has been a long-standing member of the United States Institute for Theatre Technology (USI.
