What business are we in? The following is a quote from an article in the Harvard Business Review Marketing Myopia by Theodore Levitt: The railroads did not stop growing because the need for passenger and freight transportation declined.
That grew.
The railroads are in trouble today, not because that need was filled by others (cars, trucks, airplanes, and even telephones) but because it was not filled by the railroads themselves.
They let others take customers away from them because th.
| Levitt | The railroads did not stop growing because the need for passenger and freight transportation declined |
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Richard Graves & Associates Marina business - an introduction for investors, developers and buyers - volume 1, paperback/richard graves
