Marketing matters just as much, if not more, during economic recessions In 2020, the longest period of economic expansion in U.
history came to a grinding halt.
Caught off guard by years of growth and record-breaking profits, architecture, engineering, and construction firms (known collectively as the A/E/C Industry) are now reeling and wondering how long the recession will last and how severe the financial impacts will be.
During the Great Recession .
Gonogo Consulting Marketing at low tide: how to recession-proof your marketing department, paperback/allison tivnon
