'First rate and comprehensive.
This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.
You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking stop-points - Martin Evans, Senior Fellow, Cardiff Business School Publisher: SAGE Publications Ltd Author(s): Paul Copley Number of pages: 480 Publication date: 2014 Dimensions: 265 x 197 x 22 Cover type: Paperback / softback.
| Right | A rich blend of academic underpinning and practical examples in a very readable style |
|---|---|
| Publisher | Sage |
| Author(s) | Paul |
| Number of pages | 480 |
| Publication date | 2014 |
| Dimensions | 265 x 197 x 22 |
| Cover type | Paperback softback |
Sage Publications Ltd Marketing communications management. analysis, planning, implementation, 2 revised edition, paperback/paul copley
