Contributor(s): Author: Paul Farris Author: Neil Bendle Author: Phillip Pfeifer Today's Definitive Guide to Marketing Metrics Choosing Them, Implementing Them, Applying Them New quantitative formulas, applications, and analytical techniques Best practices for measuring promos, ads, distribution, perception, market share, pricing, margins, portfolios, channels, dashboards, and more .
| Contributor(s) | Authorpaul |
|---|---|
| Author | Neil Phillip |
Pearson Ft Press Marketing metrics: the manager's guide to measuring marketing performance, hardcover (3rd ed.)/paul farris
