Ala Editions Marketing plans in action: a step-by-step guide for libraries, archives, and cultural organizations, paperback/amanda l. goodman

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You know you need to get the word out.

But where do you start? How do you keep track of everything? Don't work harder--work smarter .

The key is to stay organized and focused through solid project management skills, and at the heart of it all lies an efficient workflow.

Goodman's invaluable resource is here to smooth the way with 72 time-saving guides that will streamline your processes.

Addressing myriad marketing, publicity, and promotion activities, this book is packed with tried a.