The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor.
It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Publisher: Bloomsbury Publishing PLC Author(s): M.
Baker Illustration(s): 560 p.
Number of pages: 560 Publication date: 2014 Dimensions: 275 x 216 x 30 Cover type: Paperback / softback.
| Publisher | Bloomsbury |
|---|---|
| Author(s) | M |
| Illustration(s) | 560 p |
| Number of pages | 560 |
| Publication date | 2014 |
| Dimensions | 275 x 216 x 30 |
| Cover type | Paperback softback |
Bloomsbury Publishing Plc Marketing strategy and management. 5th ed. 2014, paperback/m. baker
