This is a story of overcoming the odds in an age of content chaos.
In part one, find out what happens when one fictional-yet-determined marketing team decides it's time for all the voices at their company to sing in harmony, in one cohesive voice.
Follow Nancy, Rebecca, Nigel, and their colleagues as they navigate the challenges of disconnected customer touchpoints, the nightmare of sales-created collateral (shudder), the demands of consistent revenue growth, and the internal change management that will dictate their success--or failure.
In part two, you'll find a practical field guide for your journey to impactful content operations.
Capitalize on the biggest opportunity facing modern marketing teams: To unite revenue teams to speak in one voice across every customer journey and accelerate revenue through content.
It's not easy, but it's possible.
This book will show you the way.
| Teams | To unite revenue teams to speak in one voice across every customer journey and accelerate revenue through content |
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Upland Software Mastering one voice: a marketing fable and field guide to content operations, paperback/toby murdock
