The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others.
The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond,.
Harvard Business School Press Mastering the dynamics of innovation: a study of corporate planning and investment, paperback/james m. utterback
