Neal Schaffer helped revolutionize the way professionals utilize Linked In with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing Linked In.
He now does the same to enlighten companies how to develop business on Linked In with Maximizing Linked In for Sales and Social Media Marketing.
Thought Linkedin was just for job seekers? Think again.
Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses.
When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities.
After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation-and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts.
This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on Linked In.
About the Author Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media.
An author, speaker, and social media strategy consultant, Neal has appeared in the Wall Street Journal, Bloomberg Business Week, Yahoo!, and the American Express Open Forum.
A graduate of Amherst College, he is also fluent in Chinese and Japanese and currently resides in Irvine, California, where he proudly serves on the marketing committee for the United Way of Orange County.
Neal's first book, Windmill Networking:.
Createspace Independent Publishing Platform Maximizing linkedin for sales and social media marketing: an unofficial, practical guide to selling & developing b2b business on linkedin, paperback/neal schaffer
