Createspace Independent Publishing Platform Me: how to sell who you are, what you do, and why you matter to the world, paperback/donald p. roy

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Congratulations You have been appointed manager of the world's most important brand.

You need not go far to find this brand-you can find it in the mirror.

Yes, you are a brand, and no one else has more at stake for your brand's success than you.

Personal branding is an ongoing process; it requires a continuous improvement mindset.

However, you have great incentive to embrace personal branding.

Intense competition and the ease with which we can connect provide both urgency and opportunity for proactively managing your brand.

Consider this book a personal branding instruction manual.

We break down the personal branding process to managing the 3Ms of personal branding-Meaning, Makeup, and Message.

Me consists of five parts: Part One: The Basics We realize that you may be coming to personal branding with little prior exposure to the concept or branding practices in general.

Part One makes the case for the importance of personal branding, addressing misunderstandings, or myths about personal branding, and sharing an overview of branding fundamentals.

Too many works on personal branding do not take these issues into consideration, but they are a good starting point before embarking on your personal branding journey.

Part Two: Meaning- Who You Are Great brands are grounded in significance.

They have a clear understanding of why they exist, what is happening around them, and what they must do to grow.

Similarly, your personal brand cannot be built without this foundation in place.

Purpose, passion, a review of your current situation, and goal setting are essential steps to complete before moving on to personal branding tactics.

It is not coincidental that Meaning is the starting point for building a personal brand.

You cannot create a meaningful, consistent brand without this piece being well defined.

Part Three: Makeup- Building the Product Establishing Meaning orients you to what must be done to carry it out.

Makeup is the product part of your brand- skill set, mindset, n.