A practical guide to preparing for, conducting, and evaluating the success of media interviews, this book is based on communications expert Robert Taylor's eight-step methodology for polished and confident interview delivery across a range of platforms--TV, radio, internet, and video.
Taylor explains how to handle nerves, voice and body language, communicate in a crisis, answer unfair questions, know when to decline interviews, win over skeptical audiences, and create a resonant message.
About the Author Robert Taylor is founder and lead media trainer at Robert Taylor Communications.
He has helped politicians, ambassadors and other embassy officials, senior executives, and company directors improve their interview skills and become more effective speakers.
Kogan Page Media interview techniques: a complete guide to media training, paperback/robert taylor
