Description Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored.
One million people can create new market for a business, spark a social movement, or effect political change.
In 1996, a microtrend identified by Penn (soccer moms) was crucial in re-electing President Clinton.
With years of experience as one of world's most highly regarded pollsters, Mark Penn identifies the new microtrends sweeping the world:.
Twelve Microtrends: the small forces behind tomorrow's big changes, paperback/mark penn
