A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant.
Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena.
From the belief that developing brands is nothing more than fiddling with logos, to the perception that i.
Kogan Page Myths of branding, paperback/andy milligan
