Neuromarketing Essentials provides an overview on the most important neuroscience insights that are of practical value to marketers.
The book takes an unusual approach, encouraging the reader to undertake a series of thought experiments that demonstrate how the mind works.
The idea is to not just offer information that builds neuromarketing knowledge, but to give readers an intuitive understanding of how the consumer's mind works and how marketers can capitalize on this.
Dr Peter Steidl is a brand and marketing consultant and neuromarketing expert.
He has worked with leading corporations in 20 countries on five continents.
This is what reviewers had to say: With his trademark clear and engaging style, Peter provides both immediately actionable insights and a solid foundation for understanding how neuromarketing is going to radically change marketing theory and practice in coming years.
Dr Stephen J.
Genco, Managing Partner, Intuitive Consumer Insights, United States This book practices what neuromarketing preaches: make the abstract more applicable.
Gesa Lischka, CEO and Head of Strategy, Kochstrasse Agentur fuer Marken, Germany With this book the consumer's mind will stop being a maze with no exit for marketers.
It is a practical guide to decide and create strong brand memories.
Paola Vargas Ballen, ID+4, Consumer Insights Consultant, Colombia About the Author Dr Peter Steidl has lived in Austria, Germany, the United Kingdom and Australia and has carried out assign-ments in 20 countries on five continents.
Known for his combination of commercial understanding and creative thinking skills, Peter advises Fortune Global 100 corporations, start-up companies, professional services firms, federal and state government agencies and not-for-profit organizations on the development and de-risking of marketing strategies and their execution.
Peter has an MBA and Ph D from Vienna University and has served on the permanent staff of Vienna and Adelaide Universities, taught in the MB.
Createspace Independent Publishing Platform Neuromarketing essentials: what every marketer needs to know, paperback/peter steidl
