Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works.
Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business.
Strategies are illustrated by case history examples from an elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc.
, to use in 'ordinary' businesses including retail stores, restaurants, and sales.
Entrepreneur Press No b.s. direct marketing: the ultimate no holds barred kick butt take no prisoners direct marketing for non-direct marketing businesses, paperback/dan s. kennedy
