Millionaire maker Dan S.
Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT.
Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release.
You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy).
This book isn't about buying brand power.
It's about getting a highly valuable brand--FREE.
Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business.
Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand.
Entrepreneur Press No b.s. guide to brand-building by direct response: the ultimate no holds barred plan to creating and profiting from a powerful brand without buying i, paperback/dan s. kennedy
