Where can a hospital apply principles from the airline sector? How can a car manufacturer use tools from the video game industry? What can an event organiser learn from the railways? Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.
Not invented here refers to the phenomenon of people blocking out ideas from the out.
Bis Publishers Not invented here: cross-industry innovation, paperback/ramon vullings
