Inside Nudging has been re-released as a special edition book published by The Decision Lab, entitled Nudging Democratized: A Guide to Applying Behavioral Science.
Nudging Democratized is written for management professionals and scientists to feed their thinking and discussions about implementing behavioral science initiatives (which includes behavioral economics and finance) in business settings.
Situations include the incubation of innovation centers, behavioral science overlay capabilities, and advancement of existing organizations.
Companies need to develop grit - the ability and fortitude to succeed.
The book introduces the Behavioral GRITTM framework and covers key takeaways in leading an organization that implements behavioral science.
Behavioral GRITTM stands for the business functions related to Goals, Research, Innovation, and Testing.
The chapters are complemented by an appendix which covers ideas to introduce behavioral science initiatives.
First, a company needs to identify its goals and identify what type of predominant organization model it wants to pursue.
There are five predominant organizational models.
Also, a company should consider a number of implementation elements that may play a role during execution.
Example elements include an advisory board and a behavioral science officer.
Note that the purpose of this book is not to teach people about behavioral science; there are many other books out there for those purposes.
Nudging Democratized develops a common language between management professionals and scientists, to move seamlessly from knowledge to action.
Praise for Inside Nudging Steve Shu's thoughtful and very readable book Inside Nudging provides a unique opportunity to understand how the research from behavioral science can be best exploited by business.
While many popular books on behavioral science make a strong case for the value of the research, none have addressed how to exploit it in such a helpful and practical manner.
A rarely men.
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Decision Lab Nudging democratized: a guide to applying behavioral science, paperback/andrew lewis
