In today's changing, untrusting markets, companies need to do something more to stand out -- something special to succeed.
If that extra something is also more sustainable, in that it's long-lasting and that it's supportive of the wider world, then it has the best chance of creating larger and longer impact.
People, Planet, Profit focuses on three ways that companies can grow their business while transforming their values: by defining a purpose to their business beyond profit -- what it does for people's lives and society in general; by translating that into a compelling proposition for customers; and by aligning the whole business to deliver this proposition practically and more profitably.
Author Peter Fisk writes in the engaging voice that made his book Marketing Genius so popular.
About the Author Peter Fisk has been identified by Business Strategy Review as one of the best new business thinkers.
He is founder and CEO of The Genius Works, which provides coaching, consulting, and executive development services.
He is an experienced strategist and marketer, a speaker and coach, and the author of Marketing Genius and Customer Genius.
| Values | By defining a purpose to their business beyond profit what it does for peoples lives and society in general |
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Kogan Page People, planet, profit: how to embrace sustainability for innovation and business growth, hardcover/peter fisk
