Description This is a book about the art of strategic communication, how it's used, where, and why.
It examines how people have thought about the notion through the ages, how they have applied its principles, and what lessons for today we can glean from past experience.
The book is particularly concerned with strategic communication in US national security and how the current practice of communication in this arena is deficient.
Now more than ever in diplomacy and the conduct o.
Georgetown University Press Persuasion and power: the art of strategic communication, paperback/james p. farwell
