The definition of Market Access was first reported by the World Trade Organization as to open markets for trade and improve transparency, reciprocity, and non-discrimination in international trade.
Pharmaceutical Market Access is different and it could be defined as achieving the optimal price for a product or service and/or the maximum reimbursement for the approved target population with no restrictions on funding for the medical technology.
By the way, Market Access is not only the marke.
Seed Medical Publishers Pharmaceutical market access in emerging markets, paperback/arturo schweiger
