9 Inch Marketing Pink goldfish: defy normal, exploit imperfection and captivate your customers, paperback/david j. rendall

• 3 stele, bazat pe 1 voturi

Ready to Stand Out in a Sea of Sameness?Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare.

Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them.

Pink Goldfish is broken into three main sections: Section I outlines the WhyIt explores the need to embrace weirdness and amplify weakness to differentiate in business.

We reveal how everything we've learned about weakness is wrong.

We'll show how every weakness has a corresponding strength.

We examine the seven reasons to embrace weirdness.

The section ends with an explanation of our metaphor of the pink goldfish where we'll share the symbolism of the goldfish and the reasoning behind the color pink.

Section II showcases the WhatWe examine the concept of being F.

This is the idea of embracing your flaws.

You can succeed because of your flaws, not despite of them.

We use F.

as our acronym for the seven types of pink goldfish.

We share our flaunting matrix and each pink type: Flaunting, Lopsiding, Antagonizing, Withholding, Swerving, Opposing, and Micro-weirding.

This section points out the ways to stand out by doing more of what makes you weird and less of what makes you normal in business.

Section III explains the HowHere we share the process of finding your own pink goldfish.

We delve into the four A's.

The first A is assess, and it involves understanding what makes you weird or weak.

The second A is appreciate.

Appreciation is accepting and taking ownership of your uniqueness.

The third A is amplify.

Amplification is the process of turning up the dial to bring your differentiation to life.

The final A is align.

Aligning involves looking at those areas of weirdness and weakness that resonate with your customer and create meaningful differentiation.

Praise for Pink Goldfish Don't hide the weird and the wacky parts of your organ.