When you're acquired by Private Equity, the first one hundred days are critical.
You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors.
In this environment, ramping up your sales pipeline is a major component of meeting board expectations.
In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis.
With Shiv's proven framework, you'll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.
Lioncrest Publishing Post-acquisition marketing: how to create enterprise value in the first 100 days, hardcover/shiv narayanan
