John O'brien Power of purpose

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****The Power of Purpose has been officially shortlisted in the 'Thought Leader' category for The Business Book Awards 2018, as announced on 17th January 2018.

**** In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values.

Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world.

But how do you find such purpose and ensure it propels your business forward? The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose.

You'll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial - you'll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty.

Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you'll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty.

How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business? The Power of Purpose is your secret ingredient.

If you are building a business without purpose, not only are you missing the point, but you are most likely missing out on the journey, the excitement - and the profit - too.

Sir Richard Branson, Virgin Group Purpose is a key enabler in the delivery of sustainable long-term value for all stakeholders.

John and Andrew's book shows how to find, spread and follow such purpose within organisations and is a meaningful contribution to this debate.

Paul Polman, Chief Executive, Unilever This is a must-read for today's business leader, whether you're setting up a new venture or leading a blue-chip giant.

Sophie Cornish MBE, co-founder, Notonthehighstreet.